Lexus Re-Ups with Tivo, goes Broadband
Jan-26-2007
Lexus is revving up to meet its drivers of the future by targeting affluent 30 to 50 somethings who love their tech gadgets. Case in point, the car company is renewing its advertising relationship with DVR maker Tivo to continue to utilize its Gold Star Sponsorship on TiVo Central, Program Placement, Product Watch, and Custom car configurator applications.
Lexus originally signed on with Tivo last May to do its Custom Advertiser Application to learn about new Lexus models and tweak them with features all from a Tivo box, and has in other branding areas.
But now the car company is going beyond just working with Tivo, according to a story in .
Seems Lexus is going broadband by opening up its own channel that will focus on art and leisure topics, as well as car issues of course. The company is also pushing its eco-friendly approach with its upcoming gas and electric hybrids.
This is all well in good as far as I'm concerned, but I still think I'd rather drive a car to decide if I want to buy it.
Lexus Partners With the USGA
Jan-25-2007
Lexus and the United States Golf Association announced an unprecedented multi-year partnership that makes Lexus the automotive partner of the USGA and the official vehicle of the U.S. Open, U.S. Women's Open, ...
Lexus dealer settles sex harassment suit
Jan-24-2007
CA: Lexus dealer settles sex harassment suit Source: San Francisco Chronicle "Lexus of Serramonte has agreed to pay $375,000 to settle a sexual harassment suit alleging that young female employees were slapped ...
Grand-Am: Lexus leads, but Pontiac, Porsche mix it
Jan-27-2007
The three main protagonists in this year's Rolex Series each showed their hand in the early going at Daytona, although it was Lexus that held the six-hour advantage over rivals Pontiac and Porsche.
Behind the Wheel | 2007 Lexus ES 350: If Driving Is a Pain, Here?s Your Balm
Jan-27-2007
The Lexus ES 350 is a cocoon of tranquillity, and it will probably deliver many years of trouble-free transportation for those who don?t like driving.
Plexus reports higher 1Q profits
Jan-25-2007
Plexus Corp. reported higher net income of $15.1 million, or 32 cents per share, for the fiscal first quarter, despite falling short of its revenue goal for the quarter.
Plexus Capital invests $3M in local firm
Jan-26-2007
Plexus Capital has invested $3 million in Agility Recovery Solutions Inc., a Charlotte provider of business-continuity and recovery services including disaster-recovery planning, testing and consulting.
COLMA / Lexus dealer settles sex harassment suit
Jan-24-2007
Lexus of Serramonte has agreed to pay $375,000 to settle a sexual harassment suit alleging that young female employees were slapped on the buttocks and propositioned by managers and that one's skirt was pulled ...
Grand-Am: Lexus vs Pontiac.
Jan-27-2007
Both Pontiac and Lexus are on the cusp of the Rolex 24 at Daytona victory spoils, with the two manufacturers evenly poised as the 56 competitors left head into the second half of the race.
2007 Lexus RX 400h Review
Jan-25-2007
While a 3.3-liter, 208-horsepower gasoline engine and 167-horsepower electric motor drove the front wheels, the rear wheels were electrically-powered only, by a 68-horsepower motor.
Forbe's 2007 Hottest Hybrids
Jan-22-2007
The Forbes hottest hybrids for 2007 list was topped by the Ford Escape hybrid and the Lexus LS600h L hybrid .
Lexus To Showcase LS460 With a 460 Degrees Gallery in Select Cities
Jan-25-2007
Tags: There is no map to innovation. The path to invention is laid with passion, confidence and, above all, uncommon vision.
Audi Q7 crashes SUV party in style
Jan-26-2007
PRICE: $49,900 base. WHERE BUILT: Bratislava, Slovakia. KEY RIVALS: Porsche Cayenne, BMW X5, Mercedes-Benz M-Class, Lexus LX.
'Show More Chest,' Sell More Cars
Jan-24-2007
Lexus dealer to pay $375K to female employees who were pawed. One had her skirt pulled down. Chronicle
Creating a sense of place
Jan-25-2007
If the head of the American cultural body is New York City and San Francisco the heart, the Midwest is its solar plexus.
Op-Ed Contributor: Park, He Said
Jan-27-2007
If I were asked to name my talent, I would say ?parallel parking.? So I didn?t actually need what Lexus calls an Advanced Parking Guidance System to help me park.
Is this a joke?
Jan-23-2007
Hi my Lexus friends. My parents are planning to buy a Range Rover Sport and they want 24"wheels under the ride. The dealer tells them that 24"wheels...
Brother explains his role in class-project arrests
Jan-23-2007
David Seay was merely playing the villain in his sister's high school film when he fired an air pistol at two teen girls and forced another into the trunk of a Lexus.
Brother explains his role in class-project arrests
Jan-23-2007
David Seay was merely playing the villain in his sister's high school film when he fired an air pistol at two teen girls and forced another into the trunk of a Lexus.
congrats on new upgrade...what about trader rating system?
Jan-23-2007
clublexus and supraforums both implement it, great on supraforums, especially when selling/buying very high priced parts, and obviously we have been...
Car dealer settles sex-harassment lawsuit
Jan-24-2007
A suburban San Francisco Lexus car dealer has agreed to pay $375,000 to settle a sexual-harassment lawsuit, the U.S. government said.
01 blue IS300 FS 45k miles
Jan-26-2007
2001 Blue on Black Lexus IS300 with 45,xxx miles. Front, rear, and sides..im not sure as to what kit it is. Asking price is marked down from...